KILL THE OLD
    VERSION OF YOU.

    Unlock every tool we've built to help you be a stronger dad.

    FREE
    £0

    Forever free

    Daily mood check-in
    3-question CBT pulse
    Basic journal
    1 workout per week
    Breathing exercises
    Crisis support (always)
    Full workout library
    Mood trend graphs
    Dad Health Score breakdown
    MOST POPULAR
    PRO
    £4.17

    per month · billed £49.99/year

    SAVE £33
    Everything in Free
    Full workout library (40+)
    Live workout timer
    Meal planner + grocery list
    Mood & sleep trend graphs
    Full Dad Health Score breakdown
    Therapist directory & booking
    DH badges & report card
    Milestone photo uploads
    BUSINESS
    £6

    per employee / month · min 10 seats

    Everything in Pro
    Company dashboard
    Usage & wellbeing reports
    Custom branding option
    Bulk licence invoicing
    Dedicated account manager
    HR integration support
    Priority support
    Quarterly business review

    MOOD TREND GRAPHS — PRO FEATURE

    Free users see a lock icon in place of their mood charts. Tapping it opens the paywall modal with context — it tells them exactly which feature they tried to unlock.

    Daily mood check-inFREE
    Mood trend graphsPRO
    Sleep correlation insightsPRO
    Dad Health Score breakdownPRO
    Crisis supportALWAYS FREE
    DADHEALTH
    PRO

    "mood trend graphs" is a Pro feature

    £4.17
    PER MONTH · BILLED £49.99/YEAR

    "The meal planner alone is worth it. My wife actually thinks I know what I'm doing now."

    MARCUS, 34 · DAD HEALTH PRO

    "The mood graph showed me I was 60% worse on Mondays. Simple fix — protect Sunday evenings."

    TOM, 41 · DAD HEALTH PRO

    "First app actually built for dads. Not a watered-down fitness app. The real thing."

    DAN, 38 · DAD HEALTH PRO